Get found by Google AI & ChatGPT before your competition finds out how.
Right now, your competitors are getting found first. You're losing jobs you don't even know about, because AI already decided who gets the call before the homeowner even picked up the phone.
No tech skills needed. If you can send a text, you can run this system.
20-minute call. We'll talk through your business first to see if this is the right fit.
247 reviews · responds fast · trusted profile
not found, AI has nothing to recommend
One system. One investment.
The only thing standing between you and AI sending you the next job, instead of your competitor.
This isn't another subscription to manage or another app to learn. It's a single, complete strategy that makes sure AI actually recommends your business when someone in your area is ready to book.
You can be the best tradie in your industry.
But if you can't be found, you're the best kept secret.
Skill alone doesn't get the phone ringing anymore. Being found does. Nearly half of all Google searches are for something local, and 45% of homeowners now ask AI first. trAIdie makes sure the best tradie in the area is actually the one AI recommends.
Referrals built your business.
They won't scale it.
Word of mouth got you to where you are. It won't get you past it. What you want is predictable leads you can turn on when you need work and ease off when you're booked solid. The tradies pulling ahead right now aren't better at the trade than you, they're the ones AI recommends first, every time someone searches. That's not luck. That's a system. And right now, almost none of your competitors have built one.
- ✕Tired of waiting on referrals and hoping the phone rings
- ✕Feast and famine weeks, no predictable pipeline you control
- ✕Your competitors are getting called by AI, you're not
- ✕Spending money on ads with no system behind them
- ✕The best tradie online gets the call before the best tradie offline
The shift that's happening right now
trAIdie isn't built for everyone.
It's built for tradies ready to invest in a real system.
Being upfront about who this works for, and who it doesn't, means the conversation we have on a call is worth both our time.
This is built for you if
- ✓You're an established tradie, not just starting out
- ✓You're tired of relying on referrals and want a real system
- ✓You're willing to commit 30–60 minutes a week to implementation
- ✓You want to build something that runs while you're on the tools
- ✓You're ready to invest properly in your business's future, not just try something cheap
This isn't for you if
- ✕You're looking for someone to do everything for you with zero involvement
- ✕You want overnight results with no implementation
- ✕You're not willing to ask customers for reviews after every job
- ✕You're just starting out and not yet actively trading
- ✕You're shopping on price rather than looking for the right fit
Nothing techy in it. Everything is plain English, and if you get stuck you message Luke. A real person, not a support ticket.
Built by someone who's invested six figures in marketing, across his own trade businesses.
Not an agency theory. Not a course written by someone who's never run a trade business. trAIdie is built by a tradie who has personally spent hundreds of thousands of dollars on marketing and AI upskilling, across multiple trade businesses he's owned and operated. The system works because he had to make it work, with his own money, in his own business, first.
First &
Only
Built specifically for trades.
By someone who's run them.
Most agencies selling "AI marketing" to tradies are running corporate playbooks, systems built for businesses with marketing teams and big budgets, squeezed into a trade business that doesn't have either. And they're slow. Weeks to get anything live, while you're still waiting on referrals to keep the lights on. trAIdie is different. It's built for trade businesses of every size, from one bloke and a ute to a full team of crews, designed so you can run it yourself in 30 to 60 minutes a week, without paying an agency retainer for something you can DIY with the right system and the right support.
That combination is rare. Most marketing coaches, business coaches and coaching programs have never run a trade business. Most tradies have never had the time or budget to properly learn AI. Luke has done both, built and operated multiple trade businesses while investing seriously in marketing and AI upskilling most operators never touch.
trAIdie is what happens when that experience gets distilled into a system any tradie can run themselves, no BS, no agency fluff, just what actually works, explained in plain English any tradie can follow.
Apply to speak with Luke ↗Everything you need.
Outcomes, not features.
This isn't a list of tools. It's what each one actually does for your business, starting with the three that matter most.
Fortnightly 1:1 calls with Luke
Direct eyes on your numbers, live. What's working, what's leaking, and exactly how to navigate it, every fortnight for 6 months.
Everything built with you, live, hands-on, not theory
Sit with Luke and a small group of tradies. Build your AI presence live, on screen, in real time.
A dedicated coach, plus an AI trained on Luke's brain
During work hours you've got a dedicated coach in your corner. Outside them, the trAIdie AI has you covered 24/7, built from hundreds of hours of Luke's coaching, templates and documents. Stuck at 9pm on a Tuesday? Ask it anything.
Complete AI visibility system
Google presence, website, reviews, built properly, in order, so AI can trust and recommend you.
Tradie community
Post your profile, get feedback, share wins. Every post answered within 24 hours.
Every template & script
Review scripts, ad copy, FAQ banks, suburb pages. Copy, personalise, publish.
Personal audit first
Luke reviews your Google profile, website and AI visibility before you touch a thing.
AI Visibility Score
A simple number out of 100, tracked monthly, proof you're moving forward.
One job at a time.
No overwhelm. No theory.
One job a week. Knock it off, bank the win, get back on the tools. No homework piling up, no course you never finish.
Get Found
Your Google profile, website, and review system, built right, so AI has something to trust.
Get Called
Ads live, content feeding AI signals, and confirmation you're appearing in ChatGPT and Google AI.
Get Booked
Follow-ups automated, more quotes converting, reviews compounding without lifting a finger.
Stay Ahead
Monthly briefings on what's changed in AI search, plus a personal call with Luke on what's next.
More leads is the goal. It's also where a lot of tradies get caught out.
When trAIdie works, the phone rings more, which means more quoting, more scheduling, more decisions about pricing and people. If that side of the business isn't ready, busier can start to feel worse, not better. For members who reach that point, Luke also runs a separate 1:1 program through Trade Assist covering sales, pricing, and hiring, but that's a conversation for later. Right now, the only thing that matters is getting you found.
The 30-Day Love It or Leave It Guarantee
Show up, do the work in the first 30 days, and if trAIdie isn't right for you, you get your money back. No fine print games, we just don't believe in locking anyone into something that isn't working.
Find out your AI Visibility Score.
We'll run your business through the same 100-point audit AI uses to decide who gets recommended, and send your score back within 24–48 hours. Free, no obligation, no pressure.
Get my free AI Visibility Score ↗Takes 60 seconds to request. We do the work, you get a score and five fixes back.
You're not doing this on your own.
Fortnightly 1:1 calls with Luke
Real conversations about your business, not generic coaching.
Coach by day, AI by night
A dedicated coach during work hours, and the trAIdie AI after hours, trained on hundreds of hours of Luke's coaching and every document in the system.
Tradies on the same build
Other tradies building the exact same thing, right alongside you. Every post answered within 24 hours.
Questions worth answering before we talk.
What's the actual investment?
I'm not techy at all. Can I actually do this?
How is this different from hiring a marketing agency?
How much time does this actually take?
What if I don't get results?
Is this just SEO with a new name?
Why do I need to apply instead of just booking a call?
The tradies who act now
are owning their industry.
The window is open. 88% of your competitors haven't started. Every tradie who builds this system now gets further ahead of the ones who wait. Apply below and we'll have a real conversation about whether it's right for your business.
Apply for a strategy call ↗20 minutes. No pressure. Straight talk from someone who's actually run trade businesses.